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Technology Transfer in International Trade

Places Competition

Strategic Planning for Public Sector

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Baikal National University of Economics and Law (ISEA)
MODULAR CREDIT SCHEME
2002/2003

Module Name: Technology Transfer in International Trade

Level: M (b) Credit Value: 4

Description The module will help students understand specific features of technology transfer in international trade and present tendencies of international technology markets.

Outline Teaching Schedule R&D potential of Developed, New Industrial Countries and Transitional countries. International competition environment in R&D sphere. Hi-tech industries. GERD in different countries. Technology priorities in 21 century. Special features and present tendencies of international technology market. Role of MNCs. Role technology in international trade and national competitiveness. Technology. Process and product technology. Technology objects. International technology transfer. Classification of forms: commercial and non-commercial forms. License contracts. Classification, contents. License payments. International regulation of technology transfer. WTO Agreement for trade aspects of intellectual property rights. World organization of intellectual property. UNO Development Program.

Aims and Objectives To ensure that the student is able to identify the components of technology transfer strategies which will accommodate changes in the international environment.

Module co-ordinators: Svetlana Oglobina

Tick box for module running over 1 semester
Tick box for module of 2 semesters duration

Prerequisites

Restrictions None


Learning Outcomes On completion of this module students will be able to: Demonstrate a clear understanding of technology transfer in international trade and international technology markets; Determine the most appropriate strategies in technology transfer.

Learning Strategies
Reading
Essential

1) . 2- . . 1999. 1 .
2) .. . . 2000.
3) .. . , 1998.

Recommended Reading
1) : 2000-2015 . . ... .. . .: , 2000. 143 .
2) (- ) / .. , .. . .: , 2001. 636 .
3) : . . .. , .. . .: , 2000. 520 .
4) OECD (2000). Science, technology and industry outlook. Paris.
5) Hall, P. Innovation, economics and evolution: theoretical perspective on changing technology in economic system. Great Britain, 1994. 418 p.
6) Dosi, G. Freeman C., Nelson R., Silverberg G. and Soete L. Technical change and economic theory. Ed. Printer Publishers. London, 1988. 646 p.
7) Nelson, R. (1993). National innovation systems: a comparative analysis, New York, Oxford University Press.

Assessment Details Assessment will be based on:
a. project preparation work. Students will be required to write a project briefing, including an outline of project aims and objectives, intended outcomes and, where relevant, a questionnaire. (1000 words approx)
b. a written report summarising the knowledge and skills gained from the course. Assessment will be based upon the level and depth of research undertaken, the knowledge and understanding displayed through the analysis, the relevance and logic of conclusions, and on evidence of appropriate skills development. (3000 words approx)

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Baikal National University of Economics and Law(ISEA)
MODULAR CREDIT SCHEME
2002/2003

Module Name: Places Competition

Level: M Credit Value: 5

Description The module will help students understand the competitive environment, which surrounds places. This will enable students to analyse the environment and construct strategies to cope with, and advance a places position within a competitive framework. Students will be taught using a mix of lectures, case studies, group discussions and group projects.Outline Teaching Schedule The Evolution of Global Environment of Places; Places Market; The Places Auditing and Strategic Market Planning Process; Strategies for Place Improvement; Designing the Places Image; Distributing the Places Image and Messages; Organising for Change;

Aims and Objectives The overriding objectives of this module are to emphasise the impact of globalisation on places; to clarify the role of the state and local governments in the achieving of strong competitive advantages of places; to provide students with an understanding of the external environmental factors which influence and impact upon the places environment; to develop the strategic view of territorial activity; understanding of the general environment of international competition among places; through discussion of cases, improve students ability to identify and resolve places strategic problems;

Module co-ordinators: Elena Meteleva

Tick box for module running over 1 semester Semester 2
Tick box for module of 2 semesters duration Semesters 1&2

Prerequisites As this will appear in the Student Module Handbook students need to be clearly advised about what previous learning is required. In stating prerequisites you should be aware that students might choose the module as an elective. Do not assume therefore that all students will necessarily have covered previous core material in the field.

Restrictions None


Learning Outcomes On completion of this module students will be able to: demonstrate knowledge of the international dimensions of generic place marketing practices and the limits to a global approach; Plan, organise and control the strategic management in the local governments; Assess the nature and strength of competitive forces and generate and evaluate strategy alternatives; successfully undertake auditing of places; Evaluate and critically appraise the effects of the opportunities and threats of places external environment; Evaluate and critically appraise the effects of the strengths and weaknesses of places internal environment;

Learning Strategies As this will appear in the Student Module Handbook students need to be clearly advised about what previous learning is required. In stating prerequisites you should be aware that students may choose the module as an elective. Do not assume therefore that all students will necessarily have covered previous core material in the field.

Reading
Essential

Marketing Places: attracting investment, industry, and tourism to cities, states, and nations Philip Kotler, Donald H. Haider, Irving ReinThe Free PressA Division of Macmillan, Inc.866 Third Avenue, New York, N.Y. 10022

Marketing Tourism, Hospitality and Leisure in EuropeSusan Horner, John SwarbrookeInternational Thomson Business Press London 1993

Recommended Reading

Exploring Public Sector StrategyJerry Johnson & Kevan ScholesFT Prentice Hall 2000

On Competition Porter, MichaelHarvard Business Press 1998

Strategic Management FinleyFT Prentice Hall 2000

Additional reading in the module handbook

Assessment Details

Assessment will be based on:
1 An individual written report based upon the analysis of a citys economic, social and political environment. This will take the form of an analysis of past strategies and any conclusions which might be drawn concerning future strategy to meet the world competition. Weighting 50%
2 A case study based examination. Weighting 50%Students will be given the case study two weeks prior to the examination date.

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Baikal National University of Economics and Law (ISEA)
MODULAR CREDIT SCHEME
2002/2003

Module Code Module Name: Strategic Planning for Public Sector

Level: M Credit Value: 3

Description The module will help students understand the competitive environment, which surrounds organisations in public sectors. This will enable students to analyse the environment and construct strategies to cope with, and advance a places position within a competitive framework. Students will be taught using a mix of lectures, case studies, group discussions and group projects.

Outline Teaching Schedule
New features of Public Administration: the concept of Public Management. Application of Strategic Management ideas in the state and local governments practice. Urban Entrepreneurship;
Local Government economic policy - international perspective. Development of the international economy. Policies for growth. The effect of externalities and their impact on management decision in Public sector;
The Evolution of Strategic Management concept since the fifties of XX century. The concept of Vision. Defining the Aims and Objectives. Nature and Characteristics of Strategy;
SWOT-analysis. Internal analysis of a places resources and deficiencies. External analysis and the relationship between a place and its environment. Analysis of the competitive environment. Competitive position and developmental potential;
Strategy Choice - Strategy options; generic strategies and alternative directions for strategic development. Alternative methods of strategic development. Evaluation of strategy options; relating market opportunity to corporate capabilities; suitability, feasibility and acceptability of strategy options. Analysis of risk and return and probability of success;
Strategy Implementation. Strategy and structure; influence of variables such as growth, stages of development, structural types, corporate culture and power within public sectors organisations. Planning and allocating resources. Organisational change.
Managing Change - Resistance to change, change factors, strategies for managing change, regulatory systems - allocation of strategic resources, reward systems, training and development, management style. Information systems. Strategic control.

Aims and Objectives
To develop a strategic view of organisational activity in Public Sector.
To provide the analytical skills necessary for critical appraisal of an organisations external environment.
To develop the conceptualisation skills required for the generation of reasoned, tenable and defensible strategic options.
To ensure that the student is able to identify the components of appropriate strategies which will accommodate changes in the operating environment.
To develop the students ability to analyse, interpret situations from a strategic perspective and synthesise new strategies appropriate to the organisation in Public Sector and its resources, capabilities and social responsibilities.

Module co-ordinators: Elena Meteleva

Tick box for module running over 1 semester Semester 2
Tick box for module of 2 semesters duration Semesters 2&3

Prerequisites As this will appear in the Student Module Handbook students need to be clearly advised about what previous learning is required. In stating prerequisites you should be aware that students may choose the module as an elective. Do not assume therefore that all students will necessarily have covered previous core material in the field.

Restrictions None

Learning Outcomes On completion of this module students will be able to:

Demonstrate a clear understanding of a places externalcompetitive environment;
Assess the nature and strength of competitive forces and generate and evaluate strategy alternatives;
Successfully undertake SWOT-analysis of places;
Determine the most appropriate future strategies and be able to contribute to implementation of these strategies;
Plan, organise and control the strategic management in the state and local governments.

Learning Strategies As well as providing the necessary input of concepts through lectures, the module is intended to engage students in a high degree of proactive learning through group work and case study work exploring important strategic issues in a variety of business and non-business settings. Students will be exposed to as wide a variety of strategic issues and problems as they feasible. Teaching will not be limited to a domestic strategic management perspective. The global dimension will be introduced and students will be encouraged to regard strategy issues in their international and multi-cultural context.

Reading
Essential

Exploring Public Sector StrategyJerry Johnson & Kevan ScholesFT Prentice Hall 2000

Exploring Corporate StrategyJerry Johnson & Kevan ScholesText and CasesPrentice Hall 1999 5th Edition

Recommended Reading
Corporate Strategy Lynch FT Prentice Hall 20002nd Edition

The Strategy Process Mintzberg, Quinn, GhoshalEuropean Edition Prentice Hall Europe 1998

International Business A Strategic management Approach Rugman, Hodgets FT Prentice Hall 2000

Strategic Management Finley FT Prentice Hall 2000

International BusinessTheories, Policies & Practices Tayeb FT Prentice Hall 2000

Competitive Strategy Porter Free Press 1980

Competitive Strategy Porter Free Press 1985

The Rise and Fall of Strategic Planning Mintzberg Prentice Hall International 1994

On Competition Porter, Michael Harvard Business Press 1998

Additional reading in the module handbook

Assessment Details Assessment will be based on:
1 An individual written report based upon the analysis of a public company or local government. This will take the form of an analysis of past strategies and any conclusions which might be drawn concerning future strategy. Weighting 40%
2 A case study based examination. Weighting 60%Students will be given the case study two weeks prior to the examination date.

 

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