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Baikal National University of Economics
and Law (ISEA)
MODULAR CREDIT SCHEME
2002/2003
Module Name: Technology Transfer in International
Trade
Level: M (b) Credit Value: 4
Description The module will help students
understand specific features of technology transfer
in international trade and present tendencies of international
technology markets.
Outline Teaching Schedule·
R&D potential of Developed, New Industrial Countries
and Transitional countries. International competition
environment in R&D sphere. Hi-tech industries. GERD
in different countries. Technology priorities in 21
century. · Special features and present tendencies of
international technology market. Role of MNCs. Role
technology in international trade and national competitiveness.·
Technology. Process and product technology. Technology
objects. International technology transfer. Classification
of forms: commercial and non-commercial forms. · License
contracts. Classification, contents. License payments.
· International regulation of technology transfer. WTO
Agreement for trade aspects of intellectual property
rights. World organization of intellectual property.
UNO Development Program.
Aims and Objectives · To ensure that
the student is able to identify the components of technology
transfer strategies which will accommodate changes in
the international environment.
Module co-ordinators: Svetlana Oglobina
Tick box for module running over 1 semester
Tick box for module of 2 semesters duration
Prerequisites
Restrictions None
Learning Outcomes On completion of
this module students will be able to: · Demonstrate
a clear understanding of technology transfer in international
trade and international technology markets;· Determine
the most appropriate strategies in technology transfer.
Learning Strategies
Reading
Essential
1) Киреев А. Международная экономика В 2-х ч. М. 1999.
1 часть.
2) Фатхутдинов Р.А. Инновационный менеджмент. М. 2000.
3) Фомичев В.И. Международная торговля. СПб, 1998.
Recommended Reading
1) Контуры инновационного развития мировой экономики:
Прогноз на 2000-2015 гг. Под ред. д.э.н. А.А. Дынкина.
– М.: Наука, 2000. 143 с.
2) Наука и высокие технологии России на рубеже веков
третьего тысячелетия (социально-экономические аспекты
развития) / В.Л. Макаров, А.Е. Варшавский. – М.: Наука,
2001. 636 с.
3) Стратегический менеджмент и международный бизнес:
руководство для высшего управленческого персонала. Рук.
Е.С. Строева, С.В. Емельянова. – М.: РИЦ МНИИПУ, 2000.
520 с.
4) OECD (2000). Science, technology and industry outlook.
Paris.
5) Hall, P. Innovation, economics and evolution: theoretical
perspective on changing technology in economic system.
Great Britain, 1994. – 418 p.
6) Dosi, G. Freeman C., Nelson R., Silverberg G. and
Soete L. Technical change and economic theory. Ed. Printer
Publishers. London, 1988. – 646 p.
7) Nelson, R. (1993). National innovation systems: a
comparative analysis, New York, Oxford University Press.
Assessment Details Assessment will
be based on:
a. project preparation work. Students will be required
to write a project briefing, including an outline of
project aims and objectives, intended outcomes and,
where relevant, a questionnaire. (1000 words approx)
b. a written report summarising the knowledge and skills
gained from the course. Assessment will be based upon
the level and depth of research undertaken, the knowledge
and understanding displayed through the analysis, the
relevance and logic of conclusions, and on evidence
of appropriate skills development. (3000 words approx)
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Baikal National University of Economics
and Law(ISEA)
MODULAR CREDIT SCHEME
2002/2003
Module Name: Places Competition
Level: M Credit Value: 5
Description The module will help students
understand the competitive environment, which surrounds
places. This will enable students to analyse the environment
and construct strategies to cope with, and advance a
place’s position within a competitive framework. Students
will be taught using a mix of lectures, case studies,
group discussions and group projects.Outline Teaching
Schedule· The Evolution of Global Environment of Places;·
Places Market;· The Places Auditing and Strategic Market
Planning Process; · Strategies for Place Improvement;·
Designing the Place’s Image;· Distributing the Place’s
Image and Messages;· Organising for Change;
Aims and Objectives The overriding
objectives of this module are· to emphasise the impact
of globalisation on places;· to clarify the role of
the state and local governments in the achieving of
strong competitive advantages of places;· to provide
students with an understanding of the external environmental
factors which influence and impact upon the places environment;·
to develop the strategic view of territorial activity;·
understanding of the general environment of international
competition among places;· through discussion of cases,
improve students’ ability to identify and resolve places’
strategic problems;
Module co-ordinators: Elena Meteleva
Tick box for module running over 1 semester Semester
2
Tick box for module of 2 semesters duration Semesters
1&2
Prerequisites As this will appear in
the Student Module Handbook students need to be clearly
advised about what previous learning is required. In
stating prerequisites you should be aware that students
might choose the module as an elective. Do not assume
therefore that all students will necessarily have covered
previous core material in the field.
Restrictions None
Learning Outcomes On completion of
this module students will be able to: · demonstrate
knowledge of the international dimensions of generic
place marketing practices and the limits to a global
approach; · Plan, organise and control the strategic
management in the local governments;· Assess the nature
and strength of competitive forces and generate and
evaluate strategy alternatives;· successfully undertake
auditing of places;· Evaluate and critically appraise
the effects of the opportunities and threats of places
external environment;· Evaluate and critically appraise
the effects of the strengths and weaknesses of places
internal environment;
Learning Strategies As this will
appear in the Student Module Handbook students need
to be clearly advised about what previous learning is
required. In stating prerequisites you should be aware
that students may choose the module as an elective.
Do not assume therefore that all students will necessarily
have covered previous core material in the field.
Reading
Essential
Marketing Places: attracting investment, industry,
and tourism to cities, states, and nations Philip Kotler,
Donald H. Haider, Irving ReinThe Free PressA Division
of Macmillan, Inc.866 Third Avenue, New York, N.Y. 10022
Marketing Tourism, Hospitality and Leisure in EuropeSusan
Horner, John SwarbrookeInternational Thomson Business
Press London 1993
Recommended Reading
Exploring Public Sector StrategyJerry Johnson &
Kevan ScholesFT Prentice Hall 2000
On Competition Porter, MichaelHarvard Business Press
1998
Strategic Management FinleyFT Prentice Hall 2000
Additional reading in the module handbook
Assessment Details
Assessment will be based on:
1 An individual written report based upon the analysis
of a city’s economic, social and political environment.
This will take the form of an analysis of past strategies
and any conclusions which might be drawn concerning
future strategy to meet the world competition. Weighting
50%
2 A case study based examination. Weighting 50%Students
will be given the case study two weeks prior to the
examination date.
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Baikal National University of Economics
and Law (ISEA)
MODULAR CREDIT SCHEME
2002/2003
Module Code Module Name: Strategic Planning
for Public Sector
Level: M Credit Value: 3
Description The module will help students
understand the competitive environment, which surrounds
organisations in public sectors. This will enable students
to analyse the environment and construct strategies
to cope with, and advance a place’s position within
a competitive framework. Students will be taught using
a mix of lectures, case studies, group discussions and
group projects.
Outline Teaching Schedule
· New features of Public Administration: the
concept of Public Management. Application of Strategic
Management ideas in the state and local governments’
practice. Urban Entrepreneurship;
· Local Government economic policy - international perspective.
Development of the international economy. Policies for
growth. The effect of externalities and their impact
on management decision in Public sector;
· The Evolution of Strategic Management concept since
the fifties of XX century. The concept of Vision. Defining
the Aims and Objectives. Nature and Characteristics
of Strategy;
· SWOT-analysis. Internal analysis of a place’s resources
and deficiencies. External analysis and the relationship
between a place and its environment. Analysis of the
competitive environment. Competitive position and developmental
potential;
· Strategy Choice - Strategy options; generic strategies
and alternative directions for strategic development.
Alternative methods of strategic development. Evaluation
of strategy options; relating market opportunity to
corporate capabilities; suitability, feasibility and
acceptability of strategy options. Analysis of risk
and return and probability of success;
· Strategy Implementation. Strategy and structure; influence
of variables such as growth, stages of development,
structural types, corporate culture and power within
public sector’s organisations. Planning and allocating
resources. Organisational change.
· Managing Change - Resistance to change, change factors,
strategies for managing change, regulatory systems -
allocation of strategic resources, reward systems, training
and development, management style. Information systems.
Strategic control.
Aims and Objectives
· To develop a strategic view of organisational activity
in Public Sector.
· To provide the analytical skills necessary for critical
appraisal of an organisation’s external environment.
· To develop the conceptualisation skills required for
the generation of reasoned, tenable and defensible strategic
options.
· To ensure that the student is able to identify the
components of appropriate strategies which will accommodate
changes in the operating environment.
· To develop the student’s ability to analyse, interpret
situations from a strategic perspective and synthesise
new strategies appropriate to the organisation in Public
Sector and its resources, capabilities and social responsibilities.
Module co-ordinators: Elena Meteleva
Tick box for module running over 1 semester Semester
2
Tick box for module of 2 semesters duration Semesters
2&3
Prerequisites As this will appear in
the Student Module Handbook students need to be clearly
advised about what previous learning is required. In
stating prerequisites you should be aware that students
may choose the module as an elective. Do not assume
therefore that all students will necessarily have covered
previous core material in the field.
Restrictions None
Learning Outcomes On completion of
this module students will be able to: ·
· Demonstrate a clear understanding of a place’s externalcompetitive
environment;
· Assess the nature and strength of competitive forces
and generate and evaluate strategy alternatives;
· Successfully undertake SWOT-analysis of places;
· Determine the most appropriate future strategies and
be able to contribute to implementation of these strategies;
·
Plan, organise and control the strategic management
in the state and local governments.
Learning Strategies As well as providing
the necessary input of concepts through lectures, the
module is intended to engage students in a high degree
of proactive learning through group work and case study
work exploring important strategic issues in a variety
of business and non-business settings. Students will
be exposed to as wide a variety of strategic issues
and problems as they feasible. Teaching will not be
limited to a domestic strategic management perspective.
The global dimension will be introduced and students
will be encouraged to regard strategy issues in their
international and multi-cultural context.
Reading
Essential
Exploring Public Sector StrategyJerry Johnson &
Kevan ScholesFT Prentice Hall 2000
Exploring Corporate StrategyJerry Johnson & Kevan
ScholesText and CasesPrentice Hall 1999 5th Edition
Recommended Reading
Corporate Strategy Lynch FT Prentice Hall 20002nd Edition
The Strategy Process Mintzberg, Quinn, GhoshalEuropean
Edition Prentice Hall Europe 1998
International Business A Strategic management Approach
Rugman, Hodgets FT Prentice Hall 2000
Strategic Management Finley FT Prentice Hall 2000
International BusinessTheories, Policies & Practices
Tayeb FT Prentice Hall 2000
Competitive Strategy Porter Free Press 1980
Competitive Strategy Porter Free Press 1985
The Rise and Fall of Strategic Planning Mintzberg
Prentice Hall International 1994
On Competition Porter, Michael Harvard Business Press
1998
Additional reading in the module handbook
Assessment Details Assessment will
be based on:
1 An individual written report based upon
the analysis of a public company or local government.
This will take the form of an analysis of past strategies
and any conclusions which might be drawn concerning
future strategy. Weighting 40%
2 A case study based examination.
Weighting 60%Students will be given the case study two
weeks prior to the examination date.
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